TOM DINNENY

Product Manager
Consumer Data Specialist
Marketing Automation Expert

Welcome!

Thanks for visiting. Take a look around to learn a bit about my work experience but feel free to reach out!

Welcome!

Hello, and thanks for visiting. Take a look around to learn a bit about my work experience. Hope to chat soon!

  • 9+ Years Working With Beloved Brands, Artists, & Venues

    Including the New York Rangers, New York Knicks, Ed Sheeran, Dua Lipa, Carrdi B, Madison Square Garden, Radio City Music Hall, and more.

  • 2k+ Strategic Marketing Campaigns Executed

    Across digital ecosystems including email marketing, programmatic advertising, cross-channel journeys and more.

  • 10+ Years in Consumer Data and Marketing Automations

    Across various sectors of the entertainment industry, each driven by distinct revenue models including digital streaming, ticket sales, and partnerships.

  • “A must for any team."

    "Tom’s meticulous and thorough approach to solving data and martech problems makes him the most reliable team member you’ll have. Always able to digest and process the information into a clear plan of action coupled with the dedication to take on any challenges. A must for any team."

    Itay Rahat
    (Manager @ Warner Music Group)

  • "...a talent for succinctly communicating complicated information and interrogating requirements from all angles..."

    "I had the pleasure of working with Tom on some complex projects. His considered and levelheaded approach to creative problem solving is very impressive. He has a talent for succinctly communicating complicated information and interrogating requirements from all angles. Tom has a sharp mind and remains incredibly cool under pressure. I certainly hope to work with him again in the future."

    Paul Almeida-Seele
    (Colleague @ Warner Music Group)

  • “...dedication to his work is unmatched..."

    "Tom is the definition of a solutions-oriented professional. He will not rest until he has solved the problem or created a better or more efficient way to do something. He is creative, innovative, strategic and has single-handedly brought about enormous success for MSG in his time for me on the marketing team. Whatever challenge I threw his way, he navigated it with ease and presented me with even better results than I requested. He is a natural leader and enhances the skills of those around him through his own knowledge-base and his willingness to move the team collectively forward. His dedication to his work is unmatched and he has earned my highest recommendation."

    Brigid Humphrey
    (Manager @ Madison Square Garden Co.)

  • "...always put the consumer first..."

    "Tom is one of the most organized and detail oriented colleagues I had at Madison Square Garden. Even though we were on different teams working on different platforms, our work intersected in many ways. When I needed to collaborate with Tom, I knew we would be able to achieve our goals. Tom always put the consumer first and is a gifted communicator."

    Phil DeMeo
    (Colleague @ Madison Square Garden Co.)

LinkedIn References

  • “...dedication to his work is unmatched..."

    "Tom is the definition of a solutions-oriented professional. He will not rest until he has solved the problem or created a better or more efficient way to do something. He is creative, innovative, strategic and has single-handedly brought about enormous success for MSG in his time for me on the marketing team. Whatever challenge I threw his way, he navigated it with ease and presented me with even better results than I requested. He is a natural leader and enhances the skills of those around him through his own knowledge-base and his willingness to move the team collectively forward. His dedication to his work is unmatched and he has earned my highest recommendation."

    Brigid Humphrey
    (Manager @ Madison Square Garden Co.)

    LinkedIn Reference

  • “A must for any team."

    "Tom’s meticulous and thorough approach to solving data and martech problems makes him the most reliable team member you’ll have. Always able to digest and process the information into a clear plan of action coupled with the dedication to take on any challenges. A must for any team."

    Itay Rahat
    (Manager @ Warner Music Group)

    LinkedIn Reference

  • "...a talent for succinctly communicating complicated information and interrogating requirements from all angles..."

    "I had the pleasure of working with Tom on some complex projects. His considered and levelheaded approach to creative problem solving is very impressive. He has a talent for succinctly communicating complicated information and interrogating requirements from all angles. Tom has a sharp mind and remains incredibly cool under pressure. I certainly hope to work with him again in the future."

    Paul Almeida-Seele
    (Colleague @ Warner Music Group)

    LinkedIn Reference

  • "...always put the consumer first..."

    "Tom is one of the most organized and detail oriented colleagues I had at Madison Square Garden. Even though we were on different teams working on different platforms, our work intersected in many ways. When I needed to collaborate with Tom, I knew we would be able to achieve our goals. Tom always put the consumer first and is a gifted communicator."

    Phil DeMeo
    (Colleague @ Madison Square Garden Co.)

    LinkedIn Reference

Project Highlights

Marketing Automations

MSG Entertainment was manually building 800+ pre-event and pre-game marketing emails per year to communicate with attendees.

By leveraging existing vendors, creating a content pipeline, and tapping corresponding data feeds, I was able to create an automated template and cut email production time by 98%. This campaign won the 2019 EIS Award for Entertainment Email Marketing.

Personalization Systems

In order to provide the best consumer experience you must have a system to power personalization with the right content and data. MSG was facing challenges devising such a system to guide even attendees to their seats.

After meeting with Venue Ops managers, I determined a classification for venue configurations, mapped seats to entrances by proximity, and collaborated with bookings team to codify events by configuration type. As a result, we lowered customer complaints, increased revenue opportunities, and alleviated pressure on the main entrance security team. From there, I scaled this system to other MSG venues.

Consumer Data Platforms

To unlock the maximum potential of your data it’s important that you have it structured properly, secure it, and make it accessible.

While at Warner Music Group I established their first-party consumer data platform by centralizing data sets, integrating with data streams, and building a data activation funnel. As a direct result, we were able to support data science propensity models, digital marketing campaigns, and analytics business teams.

Courses & Certifications

Apple • Search Ads Certification

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LinkedIn Learning • Generative AI for Product Managers

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General Assembly • Product Management

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Google Career Certificate • Foundations of Project Management (In Progress)

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Codecademy • Intermediate SQL for Product Managers

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Apple • Search Ads Certification | LinkedIn Learning • Generative AI for Product Managers | General Assembly • Product Management | Google Career Certificate • Foundations of Project Management (In Progress) | Codecademy • Intermediate SQL for Product Managers |

Awards

  • 2019 Email Insider Summit Award

  • 2019 Movable Ink Inkredible 5

  • 2017 PR News Digital Awards

Awards

  • 2019 Email Insider Summit Award

  • 2019 Movable Ink Inkredible 5

  • 2017 PR News Digital Awards